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Marcus
Andrew

creative director & content marketing expert

About

Hey. I’m Marcus, a multidisciplinary creative who’s worked with some of the world’s leading media platforms and Fortune 500 brands, from both the agency and in-house side.

My career work is most driven by new concepts, new platforms and new offerings. I've built creative marketing strategies for Netflix’s newest vertical, Unscripted, to expanding CNN's Great Big Story’s brand partnership and content strategy into the international market. I've established VICE’s presence on platforms like Snapchat Discover and helped launch Ogilvy's online video practice.

Outside of marketing and campaign work, you may find me painting, undertaking some graphic design projects, doing some consulting for small businesses, and cheering for my alma mater Duke Blue Devils.

Projects


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Netflix: Rapture

Creative direction and marketing strategy for Netflix docu-series.




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Netflix: Fastest Car

Creative marketing strategy for Netflix's first original auto series.




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Netflix: Westside

Creative direction and campaign strategy for Netflix's first music reality series.




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Vice: The Creators Project

Marketing & Editorial Strategy.




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CNN: Great Big Story

Brand Partnerships & Content Development




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VICE x Unilever 360°/VR Experience

Content Strategy & Campaign Execution




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IBM: A Boy and His Atom

Campaign Strategy

Services

Strategy



- Marketing Strategy

- Campaign / Social Strategy

- Earned Media Approach

- Paid Channel Strategy

- Emerging Platforms

- Cultural Insight

- Talent Management

- Content Partnerships

Design



- Creative / Art Direction

- Content Development

- Content Editing

- Graphic Design

- Painting / Fine Art

- Photography

Contact

I'm based in the Los Angeles area. Let me know if you want to connect to discuss projects or collaboration opportunities.